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[COURSE NAME]
HOOK: The self-paced course for [NICHE] who want to [RESULT]

TAGLINE: Benefits statement, such as “Finally learn to [result] so you can [ideal client’s goal/main benefit of your offer] without [ideal client’s challenge OR the biggest struggle that comes from NOT knowing how to do what your course teaches]”

 
Spotlight the benefit of the self study option here, such as “without having to make time for live calls” or “without spending months to learn how“ or “without the price tag of hiring a pro to do it for you.” Suggested: Use italics for this line!

THE STRUGGLE

Describe their current problem and what their life/business/circumstances feel like since they don’t have the information you teach in your course.


Let them you know ALL about it

Explain why you know - how you’ve been in their shoes, seen this level of burnout/frustration/stagnation before.


BUT IMAGINE IF YOU COULD…

  • Desired outcome number one so you can do this
  • Desired outcome number two so you can do this
  • It would be amazing if you didn’t have to this, so you can do this

  • You want to be done with this forever, because you want desired outcome
  • Desired outcome number three that only comes after they achieve one and two, finally freeing you up so you can do this!

  
OH, BUT YOU CAN. AND THAT’S WHY I CREATED
YOUR COURSE NAME

The self-paced course for [NICHE] who want to [OUTCOME]

Course overview: Finally learn how to [topic A], master [topic B], and stop scouring Facebook groups for the answer to [topic C]. If they’ve been feeling anxious about their lack of knowledge in this area, point out that they’re gonna replace that anxiety with confidence. If they’ve been thinking they need a VA or other pro to do it for them, affirm that they CAN do this themselves.

Join today for as little as $XX

(first installment of payment plan)


CUSTOMER NAME

BUSINESS NAME

“This course far exceeded my expectations – instead of walking away from each module with questions, I walked away with a simple to-do list I could go implement IMMEDIATELY. I sold my first ebook the same month!”


HERE’S WHAT’S INCLUDED [MODULES]
MODULE ONE

  • Topic one, topic two, and learn how to [topic 3]
  •  Outcome of completing this module

MODULE TWO

  • Topic one, topic two, and learn how to [topic 3]
  •  Outcome of completing this module


MODULE THREE

  • Topic one, topic two, and learn how to [topic 3]
  •  Outcome of completing this module

MODULE FOUR

  • Topic one, topic two, and learn how to [topic 3]
  •  Outcome of completing this module

BONUS CONTENT

What kind of assets will help them to use your course content? Swipe files, calculators, spreadsheets, Trello templates, etc.

What is something they’re already thinking they’re going to have to figure out in order to get their result? If they’re thinking “I’ll have to create a system for tracking my inventory,” can you provide a spreadsheet to help them do that? Or a bonus lesson with an expert?

Do you have a students-only group or peer support community? Tell them how great it is.

   
WITH [COURSE NAME], YOU’LL BE ABLE TO FLASH FORWARD TO: [FUTURE PACING / BENEFITS]

  • Describe what their biz or their life will be like once they’ve mastered this curriculum 
  • What challenges that they’re currently facing will be a thing of the past? 
  • What’s one thing they’ll NEVER have to deal with again? 
  • What emotional burden will be lifted by learning this information, such as ‘no more money shame when your brand new bookkeeping system is finally set up’ or ‘Say bye-bye to cringing every time you send out an email, say hello to an overflow of ideas for your full email marketing campaign.’


 
Testimonials

This course was a game-changer! Every year when tax time rolls around, I’m a mess. This year, thanks to everything Maria teaches plus her amazing spreadsheets, I was fully prepared and cool as a cucumber. If you’re thinking about buying this course, just do it!

CUSTOMER NAME

BUSINESS NAME

This course was a game-changer! Every year when tax time rolls around, I’m a mess. This year, thanks to everything Maria teaches plus her amazing spreadsheets, I was fully prepared and cool as a cucumber. If you’re thinking about buying this course, just do it!

CUSTOMER NAME

BUSINESS NAME

  
Oh hey, I’m Name
Use this space to talk about why you created this offer, your experience with it, and why you’re passionate about helping others by means of it. This section is not really about you - it’s about them, and why you’re the right person to teach them how to get the outcome they want. If you’ve been in their shoes before or have taught clients this info again and again, talk about that here
This is a complete solution to [problem]

Remind them that your course teaches them *everything* they need to know in order to get the result they want on their own — no need to chase down other resources, your course is the complete solution.

 Now’s the perfect time to [paint the picture showing their life/biz if they already had the desired result - ie. finally start selling their t-shirt designs, start hosting knitting workshops,

create and sell your first online course]

 
 
EVERYTHING YOU NEED IS IN HERE
ASSET 1
RESOURCE 1
ASSET 2
RESOURCE 2
ASSET 3
RESOURCE 3

All for only

$X,XXX

Or # easy payments of $XXX

INSTANT ACCESS:

The complete course content is available immediately, so you can binge all of it this week, or take as much time as you need!
  
  
STILL NOT SURE IF THIS IS RIGHT FOR YOU?
Let’s talk it out
THIS IS *PERFECT*
FOR YOU IF…

  • Highlight what would make someone a perfect fit for this course here – be sure to keep it very upbeat and positive
  • Use voice of customer research for this, if you have it - what made your past clients purchase? Can you turn their words into a piece of copy for this section? 
  • Consider including a positive goal like, ‘You’ve carefully crafted your brand voice and now you’re ready to amplify your visibility with… [course outcome]’

THIS MIGHT NOT BE RIGHT
FOR YOU IF…

  • What are the basic requirements for having success with this course? Gently mention here what would make someone a poor fit for this offer
  • What are some roadblocks or missing elements that have held up past students? Mention them here, such as ‘Before you can build out an evergreen funnel, you need to have a proven offer’

  
  
  
QUESTIONS?
Fire away…
  • What if I am …?
    Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
  • What if I need more support?
    Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
  • Is there a guarantee?
    Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
  • Got another question?
    Invite them to email or message you.
CUSTOMER NAME

BUSINESS NAME

“This course far exceeded my expectations – instead of walking away from each module with questions, I walked away with a simple to-do list I could go implement IMMEDIATELY. I sold my first ebook the same month!”

Ready to [have the course outcome]?

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