TAGLINE: Benefits statement, such as “Finally learn to [result] so you can [ideal client’s goal/main benefit of your offer] without [ideal client’s challenge OR the biggest struggle that comes from NOT knowing how to do what your course teaches]”
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage8-1667820282.jpg)
Describe their current problem and what their life/business/circumstances feel like since they don’t have the information you teach in your course.
Let them you know ALL about it
Explain why you know - how you’ve been in their shoes, seen this level of burnout/frustration/stagnation before.
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fleaf-divider-1667915811.png)
- Desired outcome number one so you can do this
- Desired outcome number two so you can do this
- It would be amazing if you didn’t have to this, so you can do this
- You want to be done with this forever, because you want desired outcome
- Desired outcome number three that only comes after they achieve one and two, finally freeing you up so you can do this!
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage1-1667820591.jpg)
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fmockup-1667821449.png)
The self-paced course for [NICHE] who want to [OUTCOME]
Course overview: Finally learn how to [topic A], master [topic B], and stop scouring Facebook groups for the answer to [topic C]. If they’ve been feeling anxious about their lack of knowledge in this area, point out that they’re gonna replace that anxiety with confidence. If they’ve been thinking they need a VA or other pro to do it for them, affirm that they CAN do this themselves.
(first installment of payment plan)
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_limited.png)
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_full.png)
![](https://spark.thrivecart.com/500x500/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fheadshot-1646764707.jpeg)
“This course far exceeded my expectations – instead of walking away from each module with questions, I walked away with a simple to-do list I could go implement IMMEDIATELY. I sold my first ebook the same month!”
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage2-1667823810.jpg)
- Topic one, topic two, and learn how to [topic 3]
- Outcome of completing this module
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage4-1667825198.jpg)
- Topic one, topic two, and learn how to [topic 3]
- Outcome of completing this module
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage3-1667825217.jpg)
- Topic one, topic two, and learn how to [topic 3]
- Outcome of completing this module
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage5-1667825231.jpg)
- Topic one, topic two, and learn how to [topic 3]
- Outcome of completing this module
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2F2-1667872694.png)
What kind of assets will help them to use your course content? Swipe files, calculators, spreadsheets, Trello templates, etc.
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2F3-1667872951.png)
What is something they’re already thinking they’re going to have to figure out in order to get their result? If they’re thinking “I’ll have to create a system for tracking my inventory,” can you provide a spreadsheet to help them do that? Or a bonus lesson with an expert?
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2F1-1667873023.png)
Do you have a students-only group or peer support community? Tell them how great it is.
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_limited.png)
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_full.png)
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage6-1667873393.jpg)
- Describe what their biz or their life will be like once they’ve mastered this curriculum
- What challenges that they’re currently facing will be a thing of the past?
- What’s one thing they’ll NEVER have to deal with again?
- What emotional burden will be lifted by learning this information, such as ‘no more money shame when your brand new bookkeeping system is finally set up’ or ‘Say bye-bye to cringing every time you send out an email, say hello to an overflow of ideas for your full email marketing campaign.’
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fquotation-1667884886.png)
This course was a game-changer! Every year when tax time rolls around, I’m a mess. This year, thanks to everything Maria teaches plus her amazing spreadsheets, I was fully prepared and cool as a cucumber. If you’re thinking about buying this course, just do it!
BUSINESS NAME
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fquotation-1667884886.png)
This course was a game-changer! Every year when tax time rolls around, I’m a mess. This year, thanks to everything Maria teaches plus her amazing spreadsheets, I was fully prepared and cool as a cucumber. If you’re thinking about buying this course, just do it!
BUSINESS NAME
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fimage7-1667873900.jpg)
Remind them that your course teaches them *everything* they need to know in order to get the result they want on their own — no need to chase down other resources, your course is the complete solution.
Now’s the perfect time to [paint the picture showing their life/biz if they already had the desired result - ie. finally start selling their t-shirt designs, start hosting knitting workshops,
create and sell your first online course]
![](https://spark.thrivecart.com/0x0/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fmockup-1667821449.png)
All for only
Or # easy payments of $XXX
The complete course content is available immediately, so you can binge all of it this week, or take as much time as you need!
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_limited.png)
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_full.png)
FOR YOU IF…
- Highlight what would make someone a perfect fit for this course here – be sure to keep it very upbeat and positive
- Use voice of customer research for this, if you have it - what made your past clients purchase? Can you turn their words into a piece of copy for this section?
- Consider including a positive goal like, ‘You’ve carefully crafted your brand voice and now you’re ready to amplify your visibility with… [course outcome]’
FOR YOU IF…
- What are the basic requirements for having success with this course? Gently mention here what would make someone a poor fit for this offer
- What are some roadblocks or missing elements that have held up past students? Mention them here, such as ‘Before you can build out an evergreen funnel, you need to have a proven offer’
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_limited.png)
![](https://tinder.thrivecart.com/v6b1d4829e434c561788dcdf0c813875fd64f2b64/plugins/core.template.v2/widgets/core_fields_buy_button/frontend/cards_full.png)
- What if I am …?Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
- What if I need more support?Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
- Is there a guarantee?Your answer goes here. Also use this opportunity to address the fear or concern behind why they might be asking this question.
- Got another question?Invite them to email or message you.
![](https://spark.thrivecart.com/500x500/user_assets%2F2AXTT7PD%2Fuploads%2Fimages%2Fheadshot-1646764707.jpeg)
“This course far exceeded my expectations – instead of walking away from each module with questions, I walked away with a simple to-do list I could go implement IMMEDIATELY. I sold my first ebook the same month!”
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