Every time you speak at a summit, guest on a podcast, or share new content (blog, YouTube, or your own podcast), you hope it brings in new subscribers.

That’s the point, right? But without tracking, it’s all guesswork.

Did that collab actually grow your list? Or was it just “good visibility”? Is my podcast even doing lead-gen for me, or nah?

... no spreadsheets, no second-guessing, NO manual tracking (just say no, y’all) just data you can actually use. And nope, it doesn’t even require the dreaded Google Analytics. 

All you need is a really strategic opt-in form and a baddie of an Airtable base.

The heart of the system. Easily build UTM links and automatically track where your leads are coming from… summits, podcasts, guest emails, webinars, collabs — you name it.

Your UTM links generate themselves. You just say what kind of referral it is and the system goes to work. There’s a cowboy mode too, if you want to be able to custom enter every field.

Want to know when someone joins your list from your latest podcast episode? Or when someone new found you via LinkedIn? AND exactly which piece of content brought them to you? I’ve got you – this automation will notify you by email or Slack when you get a new lead and tell you where they found you.

Quick, clear video walkthroughs so you can start tracking within minutes. Every video will have AI-generated optional subtitles, a PDF transcript, and timestamps if its longer than 10 minutes.

A pre-built birds-eye-view dashboard. See exactly which collaborations and platforms are bringing in the most subscribers, month by month, with quarterly and annual overviews too.

Many native form builders aren't capable of capturing the data needed, such as Kit, MailerLite, FloDesk, Kajabi, Kartra, etc. You'll need to use a form software that is powerful enough to capture UTM data in a hidden field and pass it along via webhook or automation software, such as Zapier of Pabbly. No tech tutorial will be provided for form builders other than those listed above, ConvertBox or FillOut.

I am currently researching two possible alternative form builders: 

• GoHighLevel (and their whitelabels, such as FG Funnels) may be supported without Zapier or ConvertBox but I am still researching this and thus cannot guarantee you can use this system without ConvertBox. Keep an eye on this space for updates.
• Elementor Pro forms may be supported without Zapier or ConvertBox but I am still researching this and thus cannot guarantee you can use this system without ConvertBox. Keep an eye on this space for updates.

Most tracking methods are a mess: 

Spreadsheets: Clunky, easy to break, and exhausting.

Guesswork: “I think they came from that summit?”

UTM Builders: Good… if you love copying and pasting all day and have a photographic memory for *exactly* what terms you used.

I’m all about simple, repeatable strategies that actually move the needle in your business without adding a ton of extra work. 

Over the years, I’ve helped course creators, coaches, and membership owners streamline their offers, grow engaged audiences, and build marketing systems that don’t require constant hustle because, ugh, no one started their business to do allllllll the boring tasks behind the scenes manually.

And if there’s one thing I don’t do? It’s overcomplicating things that should be easy. Or repetitive things.. Oops, that’s two things.

That’s exactly why I created The Traffic Tracer Base… to give you a smarter, stress-free way to track where your email subscribers are coming from, so you can focus on what’s working and skip the rest.

No messy spreadsheets. No “I think that summit worked?” vibes. Just clear, reliable data that shows which collabs actually grow your list.

You have an email list and are working on growing it

You want to know if your summits, podcast interviews, or marketing channels are actually bringing in new subscribers.

 You're able to use ConvertBox or FillOut for your opt in forms to send the data to Airtable

You want lead-tracking on autopilot... not another task on your to-do list.